The School Relationship Manager for private schools
How many families inquired last year and never heard back?
Most schools don’t know. SchoolHQ makes sure every inquiry gets an answer in minutes, every tour gets a reminder, and every family is followed up with until they enroll.
Set up for you in 1–2 weeks · Your school’s branding · English and Spanish
“Thanks for reaching out! Would you like to book a tour this week?”
Your school may not need more leads. It may need better follow-up.
Most schools don’t lose families because they’re the wrong fit. They lose them in the gaps between inquiry and enrollment.
- An inquiry waited days for a reply
- A parent called after hours and no one called back
- A family missed a tour and was never contacted again
- A follow-up was forgotten in a busy week
- Family details lived in spreadsheets and personal inboxes
- No one knew which marketing produced enrollments
One enrolled student can pay for a full year of SchoolHQ.
At [YOUR TUITION] tuition, a single additional family covers SchoolHQ Core, implementation included, with money left over.
Everything in one place
Answer every family, fast. Follow up with every family, always.
Answers in minutes
Every new inquiry gets an immediate, personal email and text, day or night.
Text with parents
Two-way texting from your school’s own number, the way parents prefer.
Never miss a call
When no one can answer, the parent instantly gets a text so the conversation continues.
One shared inbox
Email, text, website chat, Facebook and Instagram messages in one place for your team.
24/7 enrollment assistant
AI answers common parent questions and books tours around the clock, then hands off to your team.
Tours on autopilot
Online booking, confirmations, reminders, and a friendly invite back when a family misses a tour.
English and Spanish
Message families in English, Spanish, or both.
Re-enrollment and reviews
Run re-enrollment from the same system and invite happy families to leave a review.
See what’s working
Know where inquiries come from, who is progressing, and where families get stuck.
Built for admissions, not sales teams
Configured around the private-school enrollment journey.
- Inquiry
- Conversation
- Tour
- Follow-up
- Application
- Enrollment
- Re-enrollment
Ready on day one
Your account arrives set up with your school’s branding, enrollment stages, forms, calendars, messages and reporting. Not an empty system you have to build yourself.
Where SchoolHQ fits
SchoolHQ manages your relationships with families. It works alongside your student information system, online application and tuition tools. For many smaller schools, it becomes the whole enrollment system.
Simple, transparent pricing
Convert the inquiries you have. Or generate more and convert them too.
SchoolHQ Core
Convert more of the inquiries you already receive.
Or $5,368 / year (save 10%) · One-time implementation $997
- Enrollment pipeline, forms and dashboard
- Instant inquiry response by email and text
- Two-way texting and missed-call text back
- Shared inbox and 24/7 AI enrollment assistant
- Tour scheduling, reminders and no-show follow-up
- Open house, re-enrollment and review requests
- English and Spanish templates · mobile app
- Data import, setup, training and support
SchoolHQ Growth
Generate more inquiries and convert them in the same system.
Or $10,768 / year (save 10%) · One-time implementation $1,997
- Everything in Core, plus:
- Managed Meta (Facebook and Instagram) campaign
- Strategy, targeting, ad copy and 3 ad variations
- Campaign landing page and conversion tracking
- Campaign follow-up, nurture and reactivation
- Open-house ad promotion
- Weekly optimization, monthly creative refresh
- Monthly report · quarterly strategy call
Core can be canceled with 30 days’ notice. Growth starts with a 3-month commitment, then continues month to month. Texting, calls and AI assistant usage are billed at cost based on volume. Your school owns its Meta ad account. Multi-campus schools and networks receive custom pricing.
Only 20 places
Become a Founding School
- Implementation fee waived
- Your monthly price locked for as long as you stay
- Direct input into new SchoolHQ features
In return, share your feedback and let us tell the story of your results.
Apply to be a Founding SchoolFree · No obligation
Is follow-up costing you enrollments?
We’ll inquire at your school the way a parent would, then show you:
- How long it took to get a response
- What the family experienced after the first reply
- Where families are most likely to slip away
From first call to fully running in 1–2 weeks.
- 01Book a demoWe learn about your school, process and goals.
- 02Choose your planCore for existing inquiries, Growth for more.
- 03Share your detailsBranding, stages, calendars, staff and family data.
- 04We set it upPipeline, forms, follow-up, AI assistant, reports.
- 05We train your teamPractical, hands-on training for your staff.
- 06You go liveEvery family followed up with, from day one.
Built with people who have run schools
We didn’t study this from the outside. We lived it.
SchoolHQ is a division of JAG Consulting, led by Dr. Jeannie A. Gudith, EdD. Jeannie started a school with six students and grew it to five campuses, making every enrollment, staffing and operational decision along the way.
You’re not just buying software. You’re putting a proven process in place, supported by people who understand your work.
Questions schools ask
What is an SRM?
A School Relationship Manager. It does what a CRM does, configured around the relationships private schools build with families, from first inquiry through enrollment and re-enrollment.
What’s the difference between Core and Growth?
Both include the complete SchoolHQ system. Core helps you convert the inquiries you already receive. Growth adds a professionally managed Meta ad campaign to bring in new inquiries, connected directly to your follow-up.
Does SchoolHQ replace our student information system?
No. SchoolHQ manages family relationships and communication before and around enrollment, and works alongside your student information system, application and tuition tools.
How does the AI enrollment assistant work?
It answers common parent questions using information your school approves and books tours on your calendar. Your team can see every conversation and step in at any time.
Is ad spend included in Growth?
No. Your school pays Meta directly from an ad account it owns. We recommend starting with $750–$1,500 a month for the first 90 days.
Are there usage costs?
Texting, calls and AI assistant usage are billed at cost based on your volume. We’ll estimate this with you before you start.
How quickly can we launch?
Most schools go live within 1–2 weeks of sharing their information. Growth campaigns launch once ad accounts, approvals and tracking are ready.
Do you guarantee enrollment results?
No responsible partner can guarantee a number of enrolled students. Results depend on your market, tuition, reputation, open seats, ad budget and admissions process. SchoolHQ gives you the system to make the most of every opportunity.
Every family who reaches out deserves an answer.
Find out how many of yours are getting one.